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Following hot on the footsteps of luxury brands such as Gucci, Saint Laurent, Bvlgari, Armani, Balenciaga, Dior and Givenchy etc, Burberry is also committing its resources to support the many people impacted by the disease.

Some of the initiatives include:

  • – Facilitating the delivery of surgical masks, non-surgical masks and gowns to medical staff and patients.
  • – Utilising its global supply chain network to fast-track the delivery of over 100,000 surgical
  • masks to the UK National Health Service.
  • – Retooling its trench coat factory in Castleford, Yorkshire to make non-surgical gowns and
  • masks for patients.
  • – Providing funds to research a single-dose vaccine developed by the University of Oxford
  • that is on course to begin human trials next month. The University had past success indeveloping emergency vaccine in fighting Ebola and MERS.

In an official statement, University of Oxford’s Head of Medical Sciences, Professor Gavin Screaton, commented: “We are delighted with Burberry’s generous support for the University’s research into a vaccine for COVID-19. Burberry’s gift is an example of forward-thinking corporate philanthropy that complements and bolsters government and other investment in Oxford’s leading global talent in this field. Donations like this have real and rapid impact, allowing us to be agile in our response, to accelerate this time-critical research.”

Burberry is also dedicated to tackling food poverty across the UK by donating to charities such as FareShare and The Felix Project, which will be used to set up community produce hub, deliver food to young people who rely on free school meals.

Marco Gobbetti, CEO, Burberry said in a statement: “In challenging times, we must pull together. The whole team at Burberry is very proud to be able to support those who are working tirelessly to combat COVID-19, whether by treating patients, working to find a vaccine solution or helping provide food supplies to those in need at this time. COVID-19 has fundamentally changed our everyday lives, but we hope that the support we provide will go some way towards saving more lives, bringing the virus under control and helping our world recover from this devastating pandemic. Together, we will get through this.”

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Chee Boon Tan
Online Editor
As the online editor, Boon Tan is eternally grateful for free Wifi. When he’s not rushing to meet deadlines, he enjoys cuddling up with his two fat cats. Boon also has a soft spot for celebrity autobiography, Japanese beer and Everything But The Girl.