They say change is the only constant in life, and Chanel has proven how agile it can be in meeting challenges set by Covid-19 pandemic.
Artistic director Virginie Viard pivots away from exotic locations (it would have been Capri this time), traditional runway presentations attended by well-heeled VIPs and celebrity guests, and Insta-famous extravagant sets, to unveil her latest Cruise 2021 collection via a virtual show on Chanel.com and on the house’s social media platforms.
“We had to adapt: not only did we decide to use fabrics that we already had, but the collection, more generally, evolved towards a trip around the Mediterranean… the islands, the scent of the eucalyptus, the pink shades of the bougainvillea,” she reveals.
Shot in Paris, the strength of this Balade en Méditerranée (“A trip around the Mediterranean” in French) collection lies in the idea of change, and an empowering sense of resilience. Viard looked to the legendary actresses of the 1960s holidaying on the Italian and the French Riviera, drawing a coveted laidback allure and charming free spirit.
Heavy bulging trunks won’t do for these ladies enjoying their breaks — light and luxe travel is on Viard’s mind. She imagines “a wardrobe that can be carried in a little suitcase on wheels, a shopper and an embroidered handbag.” This translates to light, practical pieces that you can throw on, and even transform for versatile sunrise-to-sunset mileage.
Juxtaposed against the warm delicious tones of the orange sun, models in the virtual show flaunt sun-kissed skin and serene, feel-good vibes.
Yes, the show must go on, as we prepare to meet a brave new world. C’est la vie!