Fendi’s first standalone men’s store in Southeast Asia opens in Singapore

Fendi unveiled a spanking new men’s boutique in Singapore last week to much fanfare, thanks to the star-powered welcome from local heartthrobs the likes of Lawrence Wong and Ayden Sng at the opening party, which also launched the men’s Spring/Summer 23 collection in Singapore.

Located at Takashimaya Shopping Centre in Ngee Ann City, the Roman maison’s first men’s-dedicated flagship boutique in Southeast Asia reflects a bridge between tradition and tomorrow. Spanning 123 sq m, the modern open space makes a striking first impression with a façade that enlivens the sleek silver metal with a semi-transparent, interactive LED curtain showcasing the videos and images of the latest campaigns, while offering a panoramic peek of the store’s interior.

Step inside and you’ll find yourself in the Fendi men’s universe, accentuated with perspective cuts in Green Patagonia marble depicting a sophistication that is at once bold yet luxurious. A reflection of Roman heritage meet modern design, the grandeur of the green shades are enriched by the touches of silver and champagne-tone metal finishes, amid mirrored tables and plush leather furniture. 

The special VIP room is distinguished by the Alaska White marble elements with a complementary ivory-hued carpet. 

See the celebrities decked in Fendi’s Spring/Summer 23 men’s collection designed by Silvia Venturini Fendi, artistic director of accessories and menswear. 

Modern Language: Inside the new Fendi boutique at Ngee Ann City

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