Coach is debuting its Spring 2021 collection with “Coach Forever,” a digital show that mixes the past and future.
The latest collection will be presented alongside vintage Coach and archival pieces from Coach Creative Director Stuart Vevers’ seven-year tenure at the house, as well as key pieces from Fall 2020 that are given an update for the new season. Produced remotely by photographer Juergen Teller and worn by the brand’s ambassadors and friends, “Coach Forever” will spotlight important values for the house, including optimism, craft, responsibility to the environment and the importance of community and inclusivity.
Sustainability is on Vever’s mind for Spring 2021. Designed to last, the collection feature naturally dyed leathers and bags made with recycled materials. There is also a special range of pieces crafted by local New York City artisans, in support of the fashion community in the house’s hometown.
Catch “Coach Forever” on September 22 at 9pm, SGT, below: