The first-ever genderless and all-digital London Fashion Week, which concluded on June 14, presented a wide range of diverse and varied content targeting industry professionals and the general public.
In making some of the new format presentations, many of which voiced a commitment to diversity and sustainable fashion, designers had to cope with a lack of means imposed by the lockdown. However, they nonetheless succeeded in breaking new ground. The following videos offer a glimpse of some of the ways that fashion is now being reinvented.
Ka Wa Key, “There’s no place like home”
Created with limited resources during the lockdown, Ka Wa Key’s collection features pieces for the 2021 spring-summer season along with a number of garments taken from the label’s archives. The presentation was inspired by “The Little Prince” and other fairytale and nursery-rhyme characters, as its description on the London Fashion Week platform points out. With its unabashed optimism, the video comes as a breath of fresh air at the end of a difficult period.
Teatum Jones, Re-LOVE
Teatum Jones also opted to submit a film to the first all-online London Fashion Week, which mainly focused on zero-waste sustainable fashion. This objective is commented by several fashion personalities wearing pieces from the label’s new collection while a number of keywords like “Re-Use,” “Re-Wear,” “Need Change” and “Inclusive” are highlighted in animated text.
Sustainable fashion and the drive to cut out waste also figured large in Marques’Almeida film presentation, which unveiled the first ever collection by the new “reM’Ade” brand. The goal of the new label is to work exclusively with old stock from previous collections and recycled fabrics, and that is not all. Garments by reM’Ade will only be produced once they have been ordered, another measure that should considerably reduce waste.