Williams succeeds Claire Waight Keller.
Luxury streetwear designer Matthew M. Williams has been appointed as Givenchy‘s new creative director. Williams, who founded womenswear label 1017 Alyx 9SM, starts his new position today as the seventh couturier of the French fashion house.
According to Sidney TOLEDANO, Chairman and CEO of LVMH Fashion Group, Williams is set to channel a “singular vision of modernity” to both the women’s and men’s collections. He replaces Clare Waight Keller who spent three years at the helm.
The self-taught designer, who renamed his brand to Alyx, is expected to bring his flair for tailoring, technology, and creative repurposing to the brand. Williams is passionate about sustainability, and has worked with recycled materials to prevent wastage and reduce water consumption.