Korean culture isn’t just a wave; it’s here to stay, as evidenced by its influence on mainstream culture, beauty, and now, luxury fashion. This October, Net-a-Porter is launching the Korean Collective, which will feature brands that honour the region’s fashion diversity. Kicking off this new initiative are six capsule collections, designed exclusively for the high-end e-commerce brand.
“There is something unique coming from this youthful culture which is appealing to the global customer –whether it’s the interesting styling, the streetwear trend or the mix of high and low which are all so prevalent on the streets of Seoul.”
Streetwear brand Pushbutton is launching 12 ready-to-wear designs that play on juxtapositions. Think feminine dresses and blouses with details like an in-built bum-bag, as well as a contrast of fabrics such as silk, tweed and denim. Its collaboration with sneaker brand Brandblack sees the creation of three sneakers in chunky styles, eye-catching soles, 1990s-inspired keyring embellishments, and velcro straps.
Andersson Bell harnesses inspiration from architect Frank Lloyd Wright and nature via asymmetry, colours and fit with 12 leather and tweed separates meant to be styled with knits. As for accessories, 1064 studio’s six-piece jewellery line is made of 14k gold-plated brass with green resin and clear elements inspired by ancient Korean tiles and ceramics. Naturally, no Korean collective is complete without a beauty brand. The Oozoo has introduced ‘In-Shot’ sheet masks with immediate results. The secret is in its syringes loaded with skin-saving ampoules.
Two of the brands — Gu de and Le 17 Septembre — are part of Net-A-Porter’s vanguard programme. The former is adding two new designs to its handbag collection, with a gusset-framed style and the other in slouchy leather. The latter on the other hand, is introducing six new unisex, timeless and minimal pieces designed with femininity in mind.
All photos are courtesy of Net-a-Porter