For nearly two decades, online retailer Net-A-Porter has been the destination for women’s luxury fashion, hosting more than 800 international designer brands, including Gucci, Prada, Yves Saint Laurent and Stella McCartney to name a few. Now, the site has signed seven cult direct-to-consumer labels — Dôen, Line by K, Frankie Shop, Maison Cleo, Harmur, Reformation and Art Dealer — bringing a fresh selection of stylish womenswear to buyers across the world.
“With a global audience of two million Instagram followers between them, these are the cult brands of the moment, who have a fiercely dedicated fan base. We are so excited to be able to offer our customers a way of being ‘in’ their close-knit communities,” says Elizabeth von der Goltz, Global Buying Director at Net-A-Porter.
A range of pretty, floral-print tops and flowing embroidered dresses with a laid-back feel embody the design aesthetic of Dôen, which takes inspiration from California of decades past.
Launched by fashion blogger-turned-designer Karla Deras, Line by K offers a variety of formal and informal wear, including silk skirts, satin dresses, cropped jackets and cotton-jersey bodysuits, trousers and tops. Crafted from high-quality materials, this 12-piece collection is marked by the distinctive detailing.
The minimalist yet classy stylings of Frankie Shop will definitely appeal to the contemporary women. Boasting boutiques in both New York and Paris, this brand brings 19 timeless creations to Net-a-Porter, in the form of elegant separates.
French fashion comes to the fore with Maison Cléo, a label founded by a mother and daughter duo. Offering seven exclusive styles on the online platform, the brand creates handmade, limited-edition clothing made from leftover fabrics sourced from couture houses. Every piece comes with a trendy-again scrunchie. Harmur’s backless, silk halter-tops and femininely floral slip dresses and skirts are perfect for summer soirees and garden parties. A “sexier way to walk away” is what the brand promises. And delivers, we might add.
Effortlessly graceful silhouettes are what set Reformation’s collection of dresses, skirts and tops apart. Made from eco-friendly, repurposed vintage fabrics, the Instagram-famous brand continues to attract celebrity clients such as Rihanna and Taylor Swift, and A-list influencers.
Last on the lineup is Art Dealer Journal, which presents charmingly feminine clothing with a romantic, playful appeal. Recalling the freshness of a bright summer day, the 10-piece capsule is certain to captivate the Net-A-Porter buyer with an eye for vintage styles.
Unless otherwise stated, all photos are by Net-A-Porter