Come 2 April 2020, Raf Simons is set to join Prada as co-creative director. The Belgian designer will work alongside Miuccia Prada, sharing equal roles for the house’s creative input and decisions. The move was announced a day after Milan Fashion Week and two days after her last solo show for the label.
“It is a reaction to the era in which we live – an epoch with fresh possibilities, permitting a different point of view and approach to established methodologies. “
A statement released by the group has declared that the partnership “is born from a deep reciprocal respect and from an open conversation — it is a mutual decision, proposed and determined by both parties”. The appointment is an unconventional one and not just for Prada; Simons is the first designer outside of the family to join the house. Anchored in creativity and innovation, it’s a response to today’s reality of numbers and sales dominating the industry.
Together, Prada and Simon’s symbiotic vision is set to challenge “the idea of singularity of creative authorship”. The duo are no strangers to each other. In 2005, Miuccia Prada and husband Patrizio Bertelli hired Simons as creative director of Jil Sander, where his tenure ran for seven years.
Both Prada and Simons are giants in their own right, and will spearhead a new age of fashion. While it remains unclear what this would look like, the group assures that the “distinct values and ethos of the Prada brand remain unchanged”.
The first Prada collection designed by Miuccia Prada and Raf Simons will be the Spring/Summer 2021 womenswear show, presented in Milan in September 2020.