American brand Marc Jacobs International recently launched its newest division — The Marc Jacobs. Comprising a range of ready-to-wear apparel, bags, jewellery, shoes and accessories, this dynamic line delves into the label’s archived concepts and collections to create a reinvented selection that creatively blends the past and the future.
Drawing from period, music and pop-culture inspired themes, the collection will continue adapting with each season, offering on-going reinterpretations of classic and current pieces that will add to an ever-growing wardrobe of items. Giving the freedom of expression to customers who wish to follow their individualistic styles, the idea behind this line is to allow shoppers to mix and match redesigned vintage pieces and put together unique and trendy outfits.
“We wanted to do something that is unlike the collections we are already doing, in that it is more ‘item-y’,” says Marc Jacobs, head designer and founder of Marc Jacobs International. “These items are things that you could put together in your own way; it’s more about personal styling than about having a full runway look.”
The range of items within the collection is quite diverse — from cotton printed t-shirts to sequin cocktail dress to casual slippers to patent leather pumps — so there is certain to be something fresh and personally appealing on offer at any given time.
As seems to be the trend this season with most big houses, fashion collaborations are and will go on playing an important role in The Marc Jacobs collection. The current line, for instance, features a creative partnership with “Peanuts”, the classic American cartoon by Charles Schultz. The series is a long-time favourite of Jacob’s, and the designer has incorporated lovable characters from it on to almost everything: retro-style sweatshirts, canvas totes and even colourful jewellery. This fun whimsical touch adds a definitive flair to the label’s classic styling.
Another important alliance involves Milton Glaser and the logo he created for New York magazine. This iconic monogram has been used as inspiration for the new, redesigned Marc Jacobs logo that has been generously presented across apparel, sandals and bags, such as The Snapshot. Other prominent partners have contributed to this line, as well — raincoats by Stutterheim, perfecto leather jackets by Schott, and hats and headbands by milliner Stephen Jones, to name a few.
The Marc Jacobs is available worldwide in Marc Jacobs’ stores, select department stores and www.marcjacobs.com