Loro Piana is a name synonymous with Italian excellence using the finest materials to produce exceptional scarves, outerwear, shoes and other accessories. Its first-ever experiential pop-up installation, The Alchemy of Cashmere, is now on at ION Orchard. Singapore is the first of six stops — the other venues are at Shanghai, Beijing, Hong Kong and Japan — and it takes visitors through the magical world of cashmere, a luxurious fibre that has long won the hearts of many people including ancient greats and emperors.
Besides showcasing the mastery the Italian house has over cashmere, the whimsical space also features the bumbas, the larger-than-life spirit animal of Loro Piana. Other highlights include carefully curated images and videos that complement the playful products on display.
That’s not all. Don’t miss the exclusive capsule collection consisting of lounge suits, sweater dresses, beanies, gloves and scarfs, all in fanciful coloured cashmere.
The pop-up installation ends on Oct 20 so hurry.