London-based jeweller Graff has opened its first location in Singapore. The 2,330sq-ft boutique on the second floor of ION Orchard serves as the perfect setting for the extraordinary masterpieces on display, from Diamond on Diamond, Peony and Carissa jewellery collections to luxury timepieces recently presented at Baselworld.
The space comprises a salon and VIP rooms for client appointments and a bridal corner, which houses the brand’s bridal jewellery, and is decorated throughout in American walnut wood panels, sumptuous upholstery, and touches of gold inside and out.
But this new boutique isn’t the House of Graff’s first connection to the country: In the mid-1960s, Laurence Graff’s business trips brought him to Singapore, where he ran into an acquaintance who was setting up a jewellery division in a high-end department store. The chance meeting led Graff to organise regular exhibitions worldwide, which cemented his status as a new “King of Diamonds.”
Click on for a look at the extraordinary creations showcased at the Graff boutique — but there’s no denying that they look most alluring in person.
