2019 marks Cara Delevingne‘s reign at Dior. The British actress and supermodel isn’t just the ambassador of the maison’s Addict Stellar Shine lipstick. Now, she fronts its Joaillerie arm, starting off with the Rose Des Vents collection.
Widely known for her edgy spirit and rule-breaking spirit, Cara was chosen as an “endless source of inspiration”, said the maison in a statement. “[She] incarnates the spirit of the emblematic Rose des vents and Oui collections by Victoire de Castellane and gives them her own spin, with her signature mix of irreverence and humour.”
True enough, Cara lends her devil-may-care attitude to the campaign video. See a glimpse of it in the behind-the-scenes snippet above where she candidly poses, by jumping around, tossing her hair and shaking her limbs.
With the new Rose Des Vents collection, Victoire de Castellane reworks Christian Dior’s lucky star into an eight-pointed motif that’s inspired by a compass rose representing travel and adventure. The motif is repeated in the collection through medallions on necklaces, bracelets, and rings in 18k pink, white, and gold. The campaign will officially kick off globally with a short film that will be screened in Paris, at Charles de Gaulle Airport on 1 November.
