Learn the secrets of the maison
The days are now long, and often sombre. Sometimes a moment of escapism is all we need to lift our spirits. Chaumet is now offering you exactly that, through its new digital initiative #Chaumetathome. To honour the renovation of 12 Vendôme, its hôtel particulier, 12 episodes revolving around its 240-year-old heritage will be released.
Twelve pieces have been chosen to embody its history, each symbolic of the different eras and subsequent styles. These will span the first known creation by Chaumet’s founder to today’s contemporary lines, and Vertiges. This is “the 21st-century tiara” created from a collaboration with Central Saint Martins via Princess Youssoupoff’s sunburst tiara revived in hologram form. Journey through its secrets through time, such as the history behind its iconic Wheat ears motif, first time-telling jewels, and Leuchtenberg tiara with its detachable mounting pieces.
These episodes will be unveiled twice a week via Instagram, Facebook, Twitter, and Pinterest.