Luxury house Tiffany & Co. is finally getting into the men’s business. Today, it announced the launch of its dedicated men’s collections that caters to what the brand describes as the “bold and confident” modern man, who is also a “style arbiter with a discerning eye for quality”. There are two collections, and both are rooted in the house’s impeccable craftsmanship and innovation, and encompasses jewellery, homewares and accessories, as well as watches.
The first is the Tiffany 1837 Makers. The twin poles that birthed the collection are its American heritage and silversmithing legacy.
A little known fact: Tiffany plays a crucial role in American culture and history, having created countless sports trophies and awards for 160 years, such as the Vince Lombardi Super Bowl Trophy. As an homage, this collection features concave and convex forms, flat edges and motifs reminiscent of utilitarian hardware. The made-to-order trophy ring is the best embodiment of this, and makes a bold statement piece for any ensemble. The house also upholds its silversmithing history — Tiffany is credited for setting American standards for sterling silver — through the collection with stamped symbols of words like “T & Co Makers”, “NY”, and “AG925”.
While Tiffany 1837 Makers reflects a utilitarian edge, Diamond Point sits on the other end of the spectrum with its strong graphic patterns, as seen in its sterling silver cuffs and rectangle pendants, and cocktail mixer in lead crystal and sterling silver. The designs are mostly die struck and hand-polished to achieve the textured motif.
The Tiffany men’s collections mark a first for the house, and symbolise its move into the men’s luxury space. The diversity in its pieces — from sterling silver rings to a unique handcrafted solid sterling silver and 18k yellow gold vermeil chess set — signifies a new era for the house, which up until now, has taken on a distinctly feminine slant.