Talented local private jeweller Vihari Poddar has reached yet another milestone this year-end with the opening of her first retail boutique in Paragon. Located in a prime ground floor space spanning 1,340 sq ft, the swanky Vihari Jewels store elevates the gem discovery and shopping experience of customers, old and new alike.
Presented with mood lighting in a large, cave-like space is an immersive gallery fronting the entrance. Conceptualised like a sleek museum, it houses both her current collections and her not-for-sale family jewels, which include an ultra-rare 5.29-carat green diamond ring, and a curation of some of the finest emeralds and rubies on permanent display in Singapore. Her family’s heritage in diamond mining and trade is also reflected in the work tools and explanatory notes showcased.
Beyond the gallery is an elegant, marble-accented lounge and bar area designed for client engagement, while a cosy room is nestled on one end for private viewings.
“My design concept of a mining-themed museum is aimed to offer shoppers a more welcoming and educational, rather than transactional, experience. I hope the ambience and display configuration will pique the curiosity of jewellery aficionados and encourage them to embark on a journey of gemstone discovery,” says Poddar, who considers her new boutique part of a collective effort to bring Singaporean brands to an international level.
There is something for every bling lover. There are several fine jewellery ranges that exude fun and flair, such as her intricate orchids, playful butterflies, and bejewelled ladybirds with movable wings. Those looking for parures or bridal sets will find timeless diamond designs. Of course, as a specialist in diamonds and precious coloured gems, Vihari Jewels presents an array of gorgeous coloured diamonds, even extraordinary green and pink specimens, and statement pieces of museum-quality rubies, emeralds and blue sapphires that cost upwards of millions.
Vihari Jewels, #01-21 Paragon, 290 Orchard Road, Singapore 238859, tel: +65 8805 9406.