LAZARE diamonds are…round diamonds, cut to ideal proportions based on a mathematical and scientific formula, to maximise the brilliance. The angles and proportions are the same on all sides, therefore controlling the light reflection and refraction in the diamond crystal, so that when the light enters the diamond, it bounces around and comes out from the top in a blaze. The diamond is not cut for weight but for beauty.
A LAZARE Diamond is superior…because it is cut to the original formula that was first used by Lazare Kaplan in 1919. We like to go beyond the 4Cs and promote the idea of the 5th C — Consistency and the company’s commitment to producing the highest quality cut diamonds available in world. Previously, diamonds were priced based on weight. But our founder, Mr Lazare Kaplan, applied this special formula and changed the value of a diamond from weight to beauty. Till this day, it is still proven to yield the maximum brilliancy. It is a guarantee that customers are getting the most beautiful diamond. You are getting the same beauty, no matter what size of diamond. LAZARE Diamonds of 0.18 carats and larger have the LAZARE logo and an individual identification number specially laser-inscribed on its circumference. The logo is your proof of authenticity as an ideal-cut LAZARE Diamond.
One of the best ways to show off LAZARE Diamonds…is on the RollerGlam bracelet. The brilliance is exquisite and repetitive. Every diamond sparkles with the same lustre.
If you really want a fancy cut diamond… there is nothing wrong with that. But look at it in terms of its beauty. Be discriminating. Move it around. Make sure it has a sparkle, a brilliance. Make sure that from every position, it has the same sparkle from the top of the diamond.
If you want a LAZARE Diamond that is not round…we can produce a square emerald diamond if we receive a request through Larry Jewelry. We came up with it for our 100th anniversary in 2003. It was limited edition and unavailable now.
The best way to invest in diamonds…is to invest in happiness. I don’t look at diamonds as a financial tool or commodity, but as an emotional tool to help celebrate a particular event in someone’s life. When you buy diamonds, you are investing in your happiness. When you buy a LAZARE Diamond from Larry Jewelry, you will smile every time you look at it. Tell me how much that is worth? Having said that, the price of diamonds never goes down. How much it is worth depends on how long you have it.
If you are thinking of buying diamonds to pass down to your children…buy something that is unique and serves your happiness at that time. This creates memories, which you can pass on in various formats. With earrings, for instance, you can pass one to each of your children. Happiness is more important than individual style.
One way of getting more mileage out of your diamond…Say you buy a small pendant for your 16-year-old. When she is 18, you can always buy a second stone and turn both into a pair of earrings, or have the original stone set with other stones.
To keep your diamonds in the best condition over the years…make sure your jewellery is always clean. The cleaner it is, the more it sparkles. Customers of Larry Jewelry can bring theirs to the shop to have their jewellery cleaned on the spot at no charge. At the same time, you can have a cup of tea, and look at new styles. It is an easy thing to do. If you develop a relationship with Larry Jewelry, it’s the same as going to a dentist on a schedule. I would say do this once a month, but no less than once in two months.
Watch our video interview with Charles Rosario and James Harris.
This article is brought to you by Larry Jewelry.