Riccardo Tisci has yet to unveil his introductory collection for Burberry, but he’s already released his first design. Yesterday, the new creative director launched the Monogram Motif T-shirt, which features a slouchy fit and the label’s new monogram graphic on the left chest. Available for purchase on Instagram and WeChat yesterday, the T-shirt is the first of a series of 24-hour product releases.
The T-shirt has already been spotted on celebs like Rihanna and actress Lily James and is nearly sold out. Lest you missed out on securing the first drop via socials, more will be released next week following Tisci’s runway debut at London Fashion Week. His first collection will unveil on Tuesday, September 18, 12am Singapore time. At 12.30am, the limited edition designs for men and women will be made available on Instagram and WeChat.
WATCH LIVE: The Burberry Spring/Summer 2019 Show
Burberry’s new digital see-now, buy-now strategy marks an all-new direction for the label but isn’t the first of headline-making moves. Under Tisci, the label has launched an all-new logo and monogram, and an improved earth-friendly approach — his runway debut will mark the end of the label’s usage of real fur. To see fashion history being made, don’t miss the live stream of his first collection. Tune in to the video above on Tuesday, September 18 at 12am (Singapore time) to witness Tisci ushering in a new era for Burberry.