Tiffany & Co. has unveiled its Fall 2017 advertising campaign, “There’s Only One,” with Zoë Kravitz, Elle Fanning, Janelle Monáe, musician St. Vincent (Annie Clark), supermodel–activist Cameron Russell and dancer with the Bolshoi Ballet and American Ballet Theater David Hallberg as its six new faces.
Celebrating the power of individuality and self-expression, the campaign is Chief Artistic Officer Reed Krakoff’s first creative project for the jewellery house since his appointment was announced in January. Fashion photographers, directors and celebrity portraitists Inez & Vinoodh took charge of the campaign photos and behind-the-scenes video.
The six personalities wear iconic Tiffany & Co. jewellery ranges through the brand’s 180-year history — Tiffany Keys, Jean Schlumberger classics, Tiffany HardWear, Return to Tiffany, Tiffany T, Elsa Peretti designs, and Tiffany Victoria.
Here’s a first look at the campaign photos and what went on behind the scenes.