A selection of Morris & Co.’s renowned designs are featured on the dials of the modern vintage watches.
August Berg unveils an exclusive watch collection featuring a handful of timeless Morris & Co. designs. The Danish-designed, modern vintage timepieces will showcase prints created more than a century ago by renowned designer and co-founder of the British Arts & Crafts Movement, William Morris.
Morris & Co. was founded in 1861 by William Morris, who was regarded by many as the greatest designer and one of the most outstanding figures of the English Arts and Crafts Movement. Morris, who was greatly inspired by flora and fauna, was especially motivated by the desire to provide affordable art for all. Today, as custodians of the original company founded by the artist, Morris & Co. embodies the aesthetic and ethos of this cultural icon by ensuring his legacy lives on in peoples’ homes through beautifully crafted wallpapers, fabrics and accessories.
The collection of 16 variants is a 21st century celebration of well-loved Morris & Co. flora and fauna-inspired designs such as Pimpernel, Strawberry Thief, Bachelors Button and Willow Bough. The motifs are printed on the dials of August Berg watches (in 30mm or 38mm diameter), which are the perfect canvas to accentuate the richness of the collection’s three rich colour palettes of Crimson, Fennel and Indigo. A silver mesh bracelet option is available for those who prefer something more minimalist.
Equipped with a Japanese quartz movement, each wearable art timepiece features a case crafted from corrosion-resistant surgical stainless steel and an anti-reflective, single-domed sapphire crystal dial window. The watches are delivered with a signature Perlon strap crafted from intricately woven nylon that is lined with nubuck for comfort and features hidden strap holes for a seamless look. To allow wearers to switch straps and personalise their watch, all August Berg models come with an Easy Release function.
With every watch sold, August Berg will donate an amount equivalent to six-months of quality education for kids in rural Africa and Asia through the Human Practice Foundation – a Danish non-profit organisation dedicated to offering quality education and contributing to the local income generation in Nepal and Kenya. And for every 20,000 watches sold, August Berg will build a school for kids in local communities through the foundation.
August Berg watches will be available at Level 1 Takashimaya, #B1-K4 Raffles City, #01-K28 VivoCity as well as online at augustberg.com and cocomi.com from October 15.
(All images: August Berg)