UPDATE: Geneva Watch Days 2020 is now postponed to 26 to 29 August 2020
Jean-Christophe Babin, CEO of Bvlgari, announced on Monday (2 March) that a decentralised multi-watch event — Geneva Watch Days — will take the place of Watches & Wonder from 26 to 29 April 2020. “Despite the cancellation of the two major Watch Fairs, it will allow retailers and media, primarily from Europe but not only, to discover, comment and order the novelties of the founding Brands, namely Breitling, Bvlgari, Gerald Genta, Girard-Perregaux, MB&F, Ulysse Nardin, De Bethune and Urwerk,” says Babin.
This new watch fair is initiated by Bvlgari and has the support from the state of Geneva.
“Besides these brands, we are currently in advanced discussions with several other important names including Chopard and H. Moser & Cie., which we hope will be confirmed very soon. Plus some others which I’m sure will be interested after discovering our initiative” adds Babin.
According to official release, the Geneva Watch Days “does not intend to substitute on the long term the historical Geneva Watches & Wonders and Baselworld Fairs but presents an efficient alternative at smaller scale, given the 2020 changing environment. It ensures visibility for the funding Brands 2020 novelties and fights against the slow-down and gloominess prevailing in the watch industry in the recent years, reinforced since February by the COVID-19 pandemic.”
Details will be announced in the next few days so watch this space.