A growing demand for newness and innovation has birthed many unexpected yet stupendous brand collaborations. Here we reveal four unexpected brand collaborations that has produced some of the coolest spawns, from cute makeup to rad road bikes, for the benefit of all types of people. This is what we call branded breakthrough.
1. Shu Uemura x Super Mario Bros
Packaging covered with colourful iconic Super Mario characters, such as the beloved Princess Peach and adorable Yoshi, is the draw of last year’s limited-edition holiday collection called ‘Press Play’, launched by Shu Uemura. The like-minded, pioneering creatives of Japan collaborated to launch a collection of lipsticks of different textures and shades; customisable eye and cheek palette (adopt the Princess Peach look with the ‘Peach’s Eye and Cheek Palette’); primer; cleansing oil; makeup mist; and cosmetic tools like brush set, eyelash curler, and a makeup box. An adorable and lovable collection made exclusively for you to embark on a true beauty adventure.
2. Fendi x Rimowa
Wrapping up its 80th anniversary celebration, Rimowa, the ever high-tech luggage brand, rode on Fendi’s fun DNA to launch a unisex cabin size luggage. This signature aluminium case features the emblematic Fendi’s double-F logo with a brushed effect that changes with the environment’s lighting. Also admire the top and side handles, crafted with Fendi Cuoio Romano leather. Customary to the durable standards of Rimowa is the multi-wheel system for optimum mobility and two TSA locks for you to travel in peace. Those in love with personalising your items, get ready to have a jolly good time with fun stickers that come with the luggage and its external web belt where you can mark your personal details on.
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3. Aston Martin x Storck
Markus Storck, the innovative leader of Storck bicycle collaborated with Q by Aston Martin to showcase an exclusive Fascenario.3 Aston Martin Edition bicycle. Combining the advanced technology developed by these two companies, the frame and forks of the swanky two-wheeler is crafted from carbon fibre. The aerodynamics achieved with its distinctive design makes this 5.9kg-light bicycle far from fragile. It comes in Argentum Nero, a lustrously grey, green and silver coat of paint that would subtly change with the surrounding’s light. Only 107 of these beauties are being made, and it has been dubbed the “best bicycle ever built with an automotive name on it”.
4. Huawei x Porsche
What happens when a German luxury car manufacturer partners with a Chinese mobile phone maker? You get a fast and luxurious smartphone from one of the most unexpected brand collaborations of the decade. The Porsche Design Huawei Mate 10 is the successor of Porsche Design and Huawei’s first love child: the Porsche Design Huawei Mate 9 smartphone. But for this spanking new offspring, it’s been implanted with a dedicated artificial intelligence (AI) processor, which claims to be able to run tasks faster and with less power. This devilish device can hold up to 256GB of memory and has a dual Leica front and back camera, all beautifully encased in an elegant yet robust glass that gives off a diamond black finish.