BOONYANUCH “BOOM” BOONBUMRUNGSUB

Considered one of Thailand’s most esteemed marketing and advertising whizzes, with over 20 years of experience in the field, Boonyanuch “Boom” Boonbumrungsub is mainly known as the woman who gave a new life to the image and feel of the restaurant chain Bar B Q Plaza. Now considered to be a leading brand builder, she has completely transformed the Bar B Gon mascoted restaurant into one of the most beloved dining brands today. In addition to Bar B Q Plaza, Boom also oversees marketing for all of the other brands under the Food Passion Group, such as Joom Zap Hut, Charna, Pocha, Moo Tod God Kor, and Red Sun Thailand.