NATIRA “OAD” BOONSRI
Special Project Director and Advisor, Central Department Store
A business prodigy, Natira “Oad” Boonsri is the eldest daughter of Boonbunlue and Rattana (Chirathivat) Norpanlob, and the big sister to Tapida “Ae” Norpanlob. She received a Bachelor’s degree in Economics from Boston College, and an MBA from Harvard. In her role as a Special Project Director, Natira takes charge of renovating and transforming key branches of Central Department Stores, including Central Chidlom, Central Ladprao, Central Rama 2, Central at MegaBangna, and Central @ CentralWorld, as well as implementing new business strategies. She believes that the total transformation and development of the organisation, together with impeccable service, can help better respond to customer needs. Natira is married Nathavud “Oat” Boonsri, and they have a son, Napat (Oto), and a daughter, Narisa (Eve).