PUPAA “PAA” TAECHANARONG

Pupaa Taechanarong, fondly known as “Paa”, is the youngest of the Taechanarong family to helm one of the Bonanza-named companies (including The Bonanza Resort in Khao Yai). While his brother controls the luxury properties and hospitality companies, Paa heads Bonanza Exotic Zoo, based in Khao Yai, which boasts a coterie of exotic animals in a more accessible zoo setting, as well as a car-racing circuit. He also joined hands with popular actress Mint Chalida to launch Minito Gelato, a gelato brand.