Supphawadee "Noey" Sriboonratanachai
Managing Director, A. P. Privilege
As the youngest daughter of Montri and Wimon Sriboonratanachai, Supphawadee “Noey” Sriboonratanachai grew up surrounded by shining jewels from her family’s gemstone polishing business and cutting factory. At the beginning she wanted to become a jewellery designer, and after obtaining a Bachelor’s from BBA Chulalongkorn University and a Master’s Degree in Fashion, Design and Experience Management from SDA Bocconi in Milan, she managed to combine her interests with the launch of Phawa, her own jewellery brand. Defined by a signature wiring technique she invented herself, the niche brand’s hand-crafted products were sold at boutiques across the globe.
While the three years she spent running Phawa were filled with gem- studded bliss, she decided to put the business on hold when she married Akapat “Kim” Phornprapha. These days she and her husband are well known as one of the sweetest business executive couples in Thailand. This glamorous duo also have a daughter called Pattharaprapha, who is fittingly nicknamed “Arpels”.