SUVADEE “PIN” PHUNGBUNPHRA

Suvadee and her PP Group are synonymous with luxury fashion brands in Thailand. With a family firmly in the media industry, it was natural for this luxury expert to look into public relations and communications. After earning a degree in Economics from American University in Washington DC, she worked with LVMH Fashion Group (Thailand) for brands such as Celine and Fendi. Retail and communication proved to be the forte of this business executive, who in 2003 started her own group, which earned an exclusive distributorship for Emilio Pucci. In 2019, PP Group – which has grown over the years to include many other top brands – unveiled a campaign on the wildly popular messaging and e-commerce app, LINE, offering clients a chance to purchase luxury items on their phones.