Even before the first Skinlab boutique opened its door to customers in 2018, Nattapong Nark-Thong was the best poster boy for his own little beauty company.
It was through his own social media accounts that people learned about new skincare names they had never heard of, such as Zelens, Susan Kaufman, and Anne Semonin. And through Nattapong’s personal routine videos, they discovered the endless possibilities and joy of skincare layering.
“I first started only with online, and the response was very good,” he explains. “People and customers kept asking for ways they could feel the products I use first-hand. Also, they were watching my social media and saw the way I layered products from different brands, so they started to have an interest in trying a similar approach to skincare. That’s when I decided to open the store.”
The first Skinlab was opened at Gaysorn. Since then, Nattapong has expanded his business with two more locations; EmQuartier and Velaa Sindhorn Village. Yet, this speedy growth hasn’t steered this young beauty enthusiast away from his earliest dream of sharing the best skincare with people, and it’s thanks to his commitment to what he believes in that has earned him the most important thing in doing a business – the customer’s trust.
His overall approach to running the store includes selecting world- famous, ingredients-driven brands with both proven results and sensorial appeal for the Thai market, and training his team in both products and skin analysis so they know not just about the products, but also how to choose the best things for every individual customer.
“We started with just a desire to feature top products from top brands from all over the world, and we have never changed. We want our customers to trust us, and we also ensure our brands complement one another. We want people to enjoy coming here and trying things out so they will always put their trust in us, and share their trust and love with their friends”, he adds.
To find out more about Skinlab, visit skinlabthailand.com.