Arguably the world’s most iconic perfume, there is something about Chanel No. 5 that is the quintessence of the modern, yet timeless woman. For such a scent, the face is of utmost importance, and this year the brand has snapped up Oscar-winning French actress Marion Cotillard to front the new campaign for the signature fragrance. Marking the star’s first major beauty deal, the campaign is scheduled to roll out later this year.
In an official statement Chanel said: “The perfect incarnation of French natural beauty, Marion Cotillard has an irresistible ‘je ne sais quoi’ that’s all her own. She is bringing her elegance to the image of the iconic No. 5 fragrance.”
In representing Chanel No. 5, Cotillard joins a star-studded cast of famous actresses including Marilyn Monroe, Catherine Deneuve and Lily Rose Depp.
The house has a long history of working with actors to promote its fragrances: British star Keira Knightley has fronted multiple campaigns for its ‘Coco Mademoiselle’ perfume, while US actress Kristen Stewart was chosen as the face of the house’s new ‘Gabrielle’ fragrance when it launched in 2017. Australian actress Margot Robbie was also selected to represent the fragrance ‘Gabrielle Chanel Essence’ last year.
This story was first published via AFP Relaxnews.