The Estée Lauder Companies (ELC) has announced measures to help communities around the world tackle the COVID-19 health pandemic. The beauty giant, along with its corporate foundation The Estée Lauder Companies Charitable Foundation (ELCCF), has pledged to help support efforts to control the outbreak worldwide, as detailed in a statement published via its official website. How exactly is the group stepping in?
Supporting the NYC Covid-19 Response & Impact Fund
The measures include establishing a grant for the NYC COVID-19 Response & Impact Fund, a $75 million philanthropic project involving multiple partners. The fund aims to support key social services and community organisations during the pandemic, in the company’s home city of New York.
A $2 million Donation
ELC has pledged a donation of $2 million to the non-profit organisation Doctors Without Borders/Médecins Sans Frontières (MSF) to bolster its global work in response to the coronavirus health crisis. It has also directed $800,000 to the Red Cross Society of China, Shanghai Charity Foundation and Give2Asia, in order to help with relief efforts in the country the virus originated in, in addition to making in-kind donations with a value of $1.4 million to the China Women’s Development Foundation.
ELC is the latest beauty behemoth to pivot towards the manufacturing of hand sanitizer, following in the footsteps of conglomerates such as the L’Oréal group, Coty and LVMH. The brand will allegedly produce the sanitiser at its Melville, NY, factory.
“The Estée Lauder Companies is proud to contribute to the broader COVID-19 relief efforts by reopening our Melville manufacturing facility this week to produce hand sanitizer for high-need groups and populations, including front-line medical staff,” a spokesperson said. “We are grateful to our employees who have worked tirelessly to make this possible. Compensated, employee volunteers will support this vital, meaningful effort.”