Givenchy has announced that it will call on British top model Fran Summers to represent its next women’s fragrance, though further details regarding the perfume’s composition — and even it’s name — have yet to be revealed.
What this means is Kendall Jenner, Gigi Hadid, and other high-profile catwalk stars will be swiftly exiting, as Givenchy Parfums plans once again to stand out from the crowd with the nomination of a more discreet but equally charismatic top model, as the ambassador for its forthcoming feminine fragrance.
Let’s not forget that Fran Summers has all of the qualities of her more famous colleagues, and was also one of the world’s top-10 busiest models in 2019, walking the runway in no fewer than 70 shows with closing appearances for Burberry, Etro, Matty Bovan and Valentino.
Not only that, but Summers is no stranger to the world of Givenchy, having participated in the two most recent ready-to-wear and haute couture shows for the luxury house. So the newly announced collaboration in which she will be the muse for Givenchy Parfums is a natural development rather than a bolt from the blue.
For the moment, the French house has not supplied any further details on Summers’ new role, nor has it offered more information on its new fragrance, beyond indicating that “Fran Summers will feature in a forthcoming communications campaign to be unveiled at a later date.”
This story was first published via AFP Relaxnews.