The name Hourglass is always synonymous with cutting-edge technology, breakthrough formula that creates flawless look even for the not-so-skilled makeup beginners, modern colours that become classics and sleek, gorgeous packaging. Launched first in 2004 in the US and arriving in Thailand through Sephora a few years ago, the brand has since enjoyed a solid fan base among beauty lovers, influencers and makeup artists. Last year, Hourglass debuted its first flagship store at Paragon Department Store’s beauty Hall, and although the majority of its hardcore fans continues to stock their Hourglass essentials from Sephora, there’re reasons why new Hourglass discoverers may want to visit the store and explore the entire brand in full view, assisted by its makeup artistry experts.
A Lot More to Discover
As mentioned earlier, Hourglass is no stranger to makeup cabinet of beauty insiders and those living their life googling beauty hits, influencers’ tutorials and experts’ reviews. The regular Hourglass fans are beauty veterans who need little to no guidance navigating through the diverse range of products to find their holy grails. Their expertise makes solo shopping at beauty multi-brand store a walk in the park.
But if you’re not those beauty know-it-alls, but instead a mere mortal looking for a few makeup staples worthing your investment, you’d better be headed to Hourglass Flagship Store, where you’ll be provided with a full service of tutorials and makeups. Through these sessions, you will be familiarised with Hourglass’ extensive colour range and textures, to find the formula and colour that best suit you.
At the counter, Hourglass offers first, Private Makeup Tutorial Service, during which customers can have a one-on-one tutorial with the brand’s makeup artistry experts and second, Full Makeup Service, a custom makeup application by a makeup artistry expert, including complexion, eyes cheeks, lips and the its signature lit-from-within glow.
If you think we’re talking about special colours and festive offering, think again! To lure even their hardest-to-please devotees to this new headquarter, the brand stations two exclusive products here at Beauty Hall and they’re something pretty unexpected.
The first is Curator The Lash Artist — a set of instrument and items including Curator The Lash Instrument, Curator Ascent Extended Wear Lash Primer and Curator Realist Defining Mascara, each sold separately and designed to be a statement art piece on your makeup table. The Lash Instrument comes with a stainless steel tip with a double-cut at a 40° angle to deposit the perfect, most uniform amount of product without clumping, completely enveloping each lash from base to tip, giving you the most sophisticated, defined lashes. The Primer, to be used first as a base, amplifies the performance of the mascara for dramatically lifted lashes. The Realist Defining Mascara comes with a silky jet black formula, providing ultimate length and precise definition, creating stunning, separated lashes.
Another range of products that is exclusive to this Beauty Hall’s boutique is moisturiser. Yes, Hourglass does have, not just one, but two moisturisers and we can guarantee you they are out of this world! That’s something to be expected, considering the brand’s famed for its base products especially primers and the skin-enhancing Ambient Lighting powders. The line comprises one moisturiser for day: Equilibrium Day Fluid — a normalising emulsion offering superior skin-balancing hydration and protection. Its star ingredient is Phosphatidylglycerol, a plant-derived youth lipid responsible for cell regeneration. The lotion hydrates and plumps up the skin, prepping it for your everyday makeup. The night moisturiser, named Equilibrium Biomimetic Skin Active Serum, is a revolutionary night-time rebalancing treatment with plan-derive bio-identical version of Phosphatidylglycerol. Together with its advanced delivery system at the forefront of biotech research, the microscopic oil droplets penetrate the skin to hydrate, energise and revitalise the skin during your sleep, revealing a radiant complexion the morning after.
Visit Hourglass Flagship Store at Beauty Hall, MF, Paragon Depertment Store or visit www.hourglasscosmetics.com for details.