Dior has always been devoted to women’s happiness. It is a mission the company is committed to and a guiding obsession. The Dior soul has always remained strikingly feminine, luxurious and pleasing. Twenty years have passed since Dior launched a major new women’s perfume. But the pressing need to create an original fragrance once again made itself felt. This new fragrance, Joy by Dior, conforms to the Dior ideal, which sees happiness take the shape of essential, visionary luxury. The new fragrance is a direct descendent of this ideal, promising to embody happiness in the luxury of an original, never-forgotten glamour. It is a new declaration of love for life. It is an untold story, an expression of the brand, and a gift to women. It is as though Christian Dior stood before us once again, now saying,with equal parts goodwill and conviction: “Make me a perfume that smells of joy!” JOY by Dior is a sensorial presence, embracing us with open arms, intoxicating our senses, leaving no room for doubt. In the end, one cannot say whether it is fresh, heady, floral or milky. And no matter, for it is all of this, all at once.
THE VIBRANT SMILE OF FLOWERS AND CITRUS FRUITS
Instant jubilation takes the shape of zested Bergamot and Mandarin heightened by aldehydes, which all unite to make flowers soar. Rose, in both Essence and Absolute form, as well as heady Jasmine, blend with these juicy fruits in a vibrant smile.
THE SMOOTH CARESS OF WOOD
Instantly, one also feels enveloped and caressed by a delightfully smooth and milky wood. This warm and creamy Sandalwood is a mellow embrace, sustained by a slight touch of Cedar and a hint of Patchouli.
THE SERENITY OF MUSKS
From among the large Musk family, a careful selection of notes are played, ma non troppo, to envelop the whole in a light, powdery breath of air. Evanescent Musks encounter the woods and flowers that fill them out and personify them. The effect is one of tender skin-to-skin contact, like an intimate, softly sensual signature. An extraordinary actress and exuberant beauty, Jennifer Lawrence is the face of JOY by Dior. Who other than this star of the Dior galaxy could better embody such a powerful, genuine feeling? Always authentic, she gives JOY by Dior her colourful personality in its entirety, along with her natural, sensual femininity. A glittering, sultry and generous star for a fragrance feeling that requires absolute devotion.