Ever since the city was blanketed by PM2.5 dust particles, filter masks have suddenly become on trend, along with topics related to combating pollution, and, well, general health. The need for fresh, clean air is not just desirable; it’s a necessity for many suffering from various forms of breathing problems. Offering a convenient and much-needed solution to this common issue is an innovation introduced to Thailand by Advancexing Life — the ible Airvida, an easy-to-wear ionic air purifier. Here’s what we know.

The ible Airvida is designed to give you clean air, everywhere.

“I grew up with allergies to pollution, flower pollen, and animal fur,” said Lina Leenutaphong, executive director of Advancexing Life. “I noticed that my sister-in-law, who was allergic to almost everything, seemed to be a lot healthier. She wore something around her neck that looked fashionable and similar to a headset. In fact, it was not a headset, but a wearable ionic air purifier. I tried using it for months and I realized that it can significantly reduce sneezing and

nasal congestion when I went outside.”

It works like a filter mask, but invisible.

What’s better than a filter mask? An invisible filter mask. And therein lies the beauty of ible Airvida. A very effective product, it generates sizable quantities of negative ions that create a layer of protection around the wearer’s face, almost like an invisible mask. These ions block harmful airborne particles emitted by pollen, animal fur, cigarette smoke, dust mites and other allergic materials by adding to their weight. As a result, the damaging particles fall to the ground before ever reaching the wearer, thereby allowing them to breathe in purer air. An added plus is the ible Airvida’s quite trendy appearance, which gives it the look of a stylish and lightweight fashion accessory, easy to mix and match with all types of outfits.

There are three models available now in Thailand.

The Airvida M1, Airvida L1 and Airvida C1. The Airvida M1 is a compact piece that can be worn as a clip or a necklace with a titanium chain. The unisex design of the Airvida L1 is available in space black, soft pink and pearl white. And the Airvida C1, which is ideal for children, offers flexible alternative, thanks to its silicone material; it comes in two colours — duckling yellow and koala grey.

Prices for the ible Airvida range from THB6,990 to THB7,990. The three models are currently available for purchase at iblethailand.com.