The initiative launched earlier this April with an edition of 25 prints of a silhouette of the “Peanuts” comic strip character Snoopy, plus five artist’s proofs that are not up for purchase.
The prints are being offered for $1,200 a piece, with all proceeds going to the nonprofit Free Arts NYC that provides mentorship programs to underserved youth.
“Many of the vulnerable children they serve are staying in crowded shelters with little access to resources needed to stay inspired and resilient. Please consider supporting the organization, via a donation on their website or by purchasing a print, to raise money for supplies, activity kits, and virtual mentoring for their youth,” KAWS, whose real name is Brian Donnelly, wrote on Instagram.
Collectors cannot directly purchase the Snoopy prints, as they have to email prints@kaws.com with “FREEARTSNYC” in the subject line for a chance to acquire one of KAWS’ charity editions.
“If you are interested in being placed in line to buy a print from the soon-to-be-announced editions for other charities, please mention that in your e-mail,” KAWS mentioned on his Instagram post.
Aside from his charity prints, KAWS has recently collaborated with the digital platform Acute Art for augmented-reality versions of his signature “Companion” figures in 11 cities across the globe.
The monumental “Companion” sculptures were visible through Acute Art’s free app, where users could acquire timed, subscription-based editions of the digital figures for $7 per week or $30 for a month.
“When I realized the quality that could be achieved and experienced in AR, I was immediately drawn to its potential. I have been creating objects and exhibiting works in public spaces throughout my career, and this allows me to expand on that in a whole new arena. The possibilities of locations and scale are endless, and I’m excited to start a new dialogue in this medium,” KAWS said at the time in a statement.
KAWS had also planned to offer 25 augmented-reality “Companion” sculptures for permanent acquisition for $10,000 each, though the release was postponed at a later date in response to the global COVID-19 pandemic.
These “Companion” digital editions are relatively affordable for collectors trying to break into the KAWS market, as “The KAWS Album” set a new auction record of $14.7 million for the New Jersey-born artist in April 2019 at Sotheby’s Hong Kong.