Luxury and sophistication are two fundamental pillars of Chic Planner’s philosophy, according to founder Suriya “Kung” Krutthong.
“A wedding happens only once in a lifetime. It’s an historic day in the lives of the bride and groom, which is why we are so passionate and dedicated to create an unforgettable experience for them,” he says.
This passion, coupled with an uncompromising approach to quality and attention to the smallest detail, has earned Kung and his team at Chic Planner a reputation as one of the ultimate wedding planners in Thailand. They have created some of Bangkok’s most talked-about and extravagant wedding events, turning the wildest dreams and aspirations of many couples into reality.
Conceived from the most creative and beautiful inspiration, these splendid occasions have been so brilliantly executed, earning the company a top spot on Signature Weddings magazine’s “Most Influential Wedding Company” list.
Another secret of Chic Planner’s success, says Kung, is quite simple: flowers – and lots of them.
“We have made a name for ourselves with flower arrangements and installations, using loads of the most beautiful flowers. Our use of flowers has set a new industry standard, because no one has ever used flowers in such an extravagant way. It makes it quite challenging and you have to rely on very specific skills and talents,” he explains.
The biggest reward for Kung lies in being part of the happiness that is created through weddings – the happiness of the bride and groom. “I’m in love with weddings,” he professes.
“The charm of weddings is that people are always smiling when they come to see us. Everyone who attends the wedding is happy. The beginning of a new life together for a couple is such a joyous occasion. Sometimes the planning towards the special day can take up to two years, so we become very close to the couple – like family, really. This is the real appeal for me, making it very different from other professions.”
Since there is such a close relationship with clients, Kung admits that there is consequently also a lot of pressure on him and his team to meet the high expectations of soon-to-be-married couples. Clients expect to be wowed and to have a wedding that’s different, and Chic Planner is known for delivering exactly that: a wow factor.
“We have been lucky in always getting a very clear brief from clients. They tell us what they like and don’t like, and we come up with a concept that’s in line with that. Many couples are quite daring to go out of their comfort zone to go along with our ideas.
“For example, once we decorated a Chinese banquet entirely in black, and another couple wanted the ballroom transformed with a ‘Hogwarts School of Witchcraft and Wizardry’ theme – something straight from Harry Potter. These kind us challenges are really fun for us,” Kung says.
He has very specific ideas on how the business of organising weddings in Thailand has evolved in recent years.
“In 11 years, other industries don’t seem to have so much history. But for the wedding planning sector, so much has happened [in that time].
“In the beginning, Thais were only familiar with the term ‘wedding studio’. When we first started with wedding planning, it was something very new in Thailand. Back then there wasn’t anything like it, but we started doing it anyway.”
Kung admits that is was rather challenging in the beginning, because clients didn’t understand what their services encompassed.
“They didn’t realise that flower arrangements and the services offered by a wedding planner are two entirely different things. As a wedding planner, we are highly specialised. It requires a lot of skills and expertise; how to use flowers in a theme to create something exquisite and beautiful, knowledge of different flower varieties, the shape of the petals, the symbolism behind some flowers…
“Each stalk, each petal, all of it contributes to the whole event. It’s almost as if we are using flowers to create sculptural decorations,” he explains.
“Also, we use only real flowers. Whether you are standing right next to the flower backdrop or three metres away, you can still sense the natural beauty of the flowers. This is all part of the services offered by a wedding planner. It took at least three years to make people comprehend the concept, and from there on we started to make a name for ourselves.”
Indeed, Chic Planner is renowned for transforming venues entirely with flowers into a magical wonderland.
“I still remember when we first started – the first time we filled an empty courtyard with three tons of flowers in three days,” Kung says. “There was a waterfall, a castle… and everyone talked about it because they have never quite seen anything like it.”
He admits that, at times, the scale of the projects they take on comes with certain risks.
“An example is the wedding of M.L. Songlak Svastivadhana, a member of the Thai royal family, like many of the other guests. We used 1.5 tonnes of fresh flowers, and thousands of Swarovski crystals all threaded and suspended from the ceiling. It required detailed craftsmanship and very precise engineering skills to ensure the safety of guests.
“We only had one day to complete the task. It was a big challenge, but very rewarding.”
Kung also vividly remembers the wedding of Tan Thaugsuban, a high-society occasion attended by 16,000 people. Just to imagine the logistics is a nightmare, but he and his team ensured that it all went down without a hitch.
“Of course, I am very proud of the successes we have achieved. Every event – no matter how big or small – is an experience that makes us even better, forever striving for perfection. I currently have 35 staff in total, which in this industry is quite high. Everyone receives continuous training according to their individual specialties. At the same time, we have a lot of fun and enjoy every new assignment,” he says.
Kung adds that Chic Planner does not have any sales staff – every team member is a specialist – and they don’t offer off-site services. Clients have to consult with them at their studio, unless of course they have to scout a specific event location.
Asked to define their work in one sentence, he says: “Our work is a symbol of beauty, style and exquisite taste with luxury being a key attribute.”
Chic Planner offers a one-stop service to cater for any kind of wedding, with a strong focus on tailor-made solutions to ensure that every event is a masterpiece all of its own. For clients requiring extra-special care and attention, Chic Planner Privé is a highly personalised service, complete with a dedicated personal assistant to the bridal couple.
“Each year we accept only three bridal couples for this exclusive service,” Kung says.
Another standout is the luxury brands used by the company. Everything is of the finest quality.
“There is no compromise for us, only the best will do. That, combined with our creativity, energy, workmanship, exquisite craftsmanship, the way we embrace nature in our work and the passion we demonstrate is after all what sets us apart.
“We sell exclusivity, from the first time a customer steps in to consult with us until the event, which is ultimately such an important historical page in their life. It’s our job to ensure the most special day in a bridal couple’s life is as perfect as it could possibly be.”