Known for delicate home fragrances, Maison Berger has become somewhat of a style icon. A global leader in the high-end home fragrance market, the maison rings in its 120th anniversary this year by taking things a step further, with the launch of a special collection — Maison Berger x Lolita Lempicka. A collaboration between the home fragrance brand and icon, fashion designer and perfumer Lolita Lempicka, this marks the first time a body perfume has been expressed as a home fragrance. To celebrate, Berger Products (Thailand) Co, Ltd, hosted an official launch party — here’s our #PrestigeRecap of the affair.
What’s the Craze?
The Maison Berger x Lolita Lempicka collection was in many ways a groundbreaking unveil in the world of perfumery and olfactory experiences. While we almost naturally consider home fragrances and perfumes to be separate, the collaboration set out to blur the lines, proving that great olfactory experiences do not need to be restricted by categorical limitations. For the first time ever, an aroma designed for the body was gracefully translated into a scent for households — a perfume bottle interpreted as a perfume lamp.
What to Expect?
“A fairytale, the enchanted story of a burgeoning woman, the exact moment when she leaves childhood, yet without abandoning it.” — Lolita Lempicka.
Aesthetic-wise, the collection has the appearance of classic Lolita fragrance bottles, with a dreamy delicacy that hints at fairytales and a flair for femininity. The packaging design reflects an apple, surrounded by three women — Eve, who represents sensual temptation, Venus, who represents the lover, and Idun, who represents everlasting youth. The designer’s signature graces the bottles in gold calligraphy, while delicate ivy leaves stem elegantly from the lids.
Fragrance-wise, there are definite hints of a body perfume, yet somehow the notes are surprisingly fitting as a warm home fragrance. Fresh top notes of star anise and ivy leaves gradually unveil a sweet and oriental blend of licorice and floral notes. The base consists of warm, nuanced fragrances, accentuated by tonka bean, citrus, caramel and creamy wood.
An event was hosted in celebration of the product launch, as well as its introduction to the Thai market. Held at The Sukosol Bangkok, the event was graced by Nontakarn Dabbaransi Ng, Managing Director of Berger Products (Thailand) Co, Ltd, as well as honorary guest Marisa Sukosol Nunbhakdi,who made the ambiance even more special with a session of song-singing.
Who was There?
Warmly attended, the event saw a gathering of prominent faces from various industries, including Pichaya Utharntharm, Pimlert Baiyoke Tanyawan Devahastin na Ayudhya and Weeranund Sadakornwongwat. Scroll through the images below to see who else was attended.
The Maison Berger x Lolita Lempicka collection is available in a range of perfume lamps priced at THB5,270. To find out more, visit maisonbergerthailand.com.