With the brand’s long-cherished status as the purveyor of timeless elegance and Italian craftsmanship, Max Mara has been a favourite among the best-dressed ladies who prefer impeccable refinement and timeless style to fleeting trends. With expanding fan base in Bangkok, the arrival of a new store at Bangkok’s busiest mall like Siam Paragon is a natural step.
Welcome fans to its new home for the first time, the Max Mara Siam Paragon store oozes refined elegance. Covering a surface of 170 square meters, the store features a splendid facade crafted in stone-effect brass frames two windows. The interior is divided into 2 areas: one developed around a green forest marble column surrounded by wooden elements while the other can be closed with a sliding door and doubled as a private space for VIP clients.
A special brass wall is equipped with a unique cloud treatment, which interacts with the sober elegance of the signature elements already present in other flagship Max Mara stores. Natural stone, metal walls, oak wood and etched iron are further enhanced by burnished iron, brass, carnic grey marble and wood furnishings. With a warm palette of materials creating a welcoming atmosphere, and together with elegant design, precious details and a chic mood, the newly designed store evokes Max Mara’s fundamental brand values of Italian craftsmanship and timeless construction.
The elegant atmosphere of the store is lit with the presence of showbiz stars and celebrities, whose timeless style resonates with the brand’s sensibility. Actresses Ann Thongprasom and Kimberly Ann Voltemas are joined by the most stylish A-listers from ML Auradis Diskul Snidvongs, Sittharmanin Susamawathanakun, Theerawan Pangsriwong, Onchuma Durongdej, Varavut Laohapongchana and singing icon Nantida Kaewbuasai, who are all welcomed by Sopana Lavichant, director of Max Mara distributor Pacifica Group.