On Wednesday, May 8, 2019, there was a party at TCDC. Led by Hakim El Kadiri — the vice president product management of Rado — and The Swatch Groups’ country manager Tipanat Lenbury, Rado hosted the exclusive ‘Rado Novelties 2019’, celebrating the launch of its new 2019 collection. In a nutshell, the party was a night of unveils, from the launch of a special exhibition themed ‘Master of Materials’, to the unveil of a limited edition timepiece, and on top of that, the official debut of the first ever Thai Friend of Rado. Scroll for our #PrestigeRecap of the affair.
The DiaMaster Prajun: What’s the Hype?
One of the key highlights of the Rado Novelties 2019 party was, without a doubt, the grand unveil of the DiaMaster Prajun timepiece. Limited to only 1,001 pieces in existence, the watch was created by Kwankao Svetavimala, the only Thai designer ever to partner with the brand. Here’s a closer look.
Celestially dreamy and much, much more than meets the eye, the DiaMaster Prajun was inspired by the poetic yet often tragic relationship shared between the sun and the moon — which, according to Kwankao, share a sad love where they can never exist side by side. In Thai, ‘Prajun’ means moon, and on the sapphire-protected dial of the watch, an Open Heart design covered by a thin layer of white mother-of-pearl gives the impression of a moon waxing and waning. If you tilt the watch at a specific angle, you can see the automatic movement on the inside.
Compact, and classic, the DiaMaster Prajun is all about modernity and cutting-edge tech — it’s also the only DiaMaster at this size to have an automatic movement. While it’s detail focused and minimalist, the watch surprises you with 60 Top-Wesselton diamonds on the bezel — a striking show of opulence — followed by a grey python-effect calf leather strap.
The Exhibition: What was Inside?
Event guests were treated to a special exhibition — ‘Master of Materials’ that presented the genesis of the watch-making process. The exhibition itself was divided into two areas. The first focused on materials — transporting audiences back to a time of high-tech ceramic technology. The second zone showcased Rado’s 2019 collection, displaying over 40 models in Thailand for the first time, including the likes of Captain Cook, Golden Horse as well as iconic watches featuring new redesigned elements.
The Event: What Happened?
Surrounded by an atmosphere of classic black, guests mingled on the 4th floor of the TCDC Main Postal Building. Special activities included a special screening of a VTR film at the birthplace of Rado in Lengnau, Switzerland, followed by a special talk where three spokespeople shared their experiences working with the world class brand. Asides from the unveil of the DiaMaster Prajun, another key event highlight was the unveil of Rado’s first ever Thai friend of the brand — Natapohn “Taew” Tameeruks. Spotted in attendance were some of society’s finest, with names including Naphaporn Bodiratanangkura, Pattree Bhakdibutr, as well as Jay and Jareyadee Spencer. Scroll through the gallery below to see the rest of the guests, and what went down.
The Rado DiaMaster Prajun comes at THB99,400. The ‘Master of Materials’ exhibition is open to the public until May 27, at TCDC.