Residential mogul Sansiri has in many ways snagged the spot of Thailand’s real estate leader in art, design and lifestyle. While Sansiri’s residential projects are private and lean towards the super-luxurious, the flair for luxury has not stopped the brand from its commitment to giving back.
As notable Thai brands are beginning to take a more proactive stance on bringing positive change — cue the Vatanika for UN Women Campaign, to name one — it’s comforting to remember that this trend isn’t a new one. In fact, Sansiri has been firmly on the wagon for the past eight years as the first ever company from Thailand to join the list of UNICEF’s globally selected partners. On April 25, Thailand’s celebrities and most prominent names headed to Siri House for ‘Sansiri The Art of Joy’ — a charity art auction in support UNICEF’s efforts in promoting children’s rights. Here’s what went down.
Why Sansiri The Art of Joy?
An art auction for the greater good, Sansiri The Art of Joy was inspired by the Sansiri Social Change Ambassadors, which includes the likes of Kavita “Pleang” Chindawath, Pitta Na Patalung and Sornsin “Manow” Maneewan. Purpose-wise, the event was a collaborative effort to raise awareness and help provide opportunities for underprivileged children around the world, who are under the care of UNICEF. Not only was it in support of the brands’ longstanding commitment to social responsibility, but it was also a chance to showcase how the recently-launched Siri House could play an integral role in bridging people with diverse lifestyles.
The Art: Introducing Sarah Corynen
Vibrant, playful and upbeat, the art auction saw a collection of masterpieces by acclaimed Belgian surface pattern designer Sarah Corynen. A lively representation of the endless imagination of children, Corynen’s pieces are created using only colour pencils and markers, and are often inspired by her own son. Their whimsical, childlike nature in many ways parallels UNICEF’s vision for the empowerment of children around the world.
What Went Down?
A chic, family-friendly event for the summer, Sansiri The Art of Joy saw the gathering of Thailand’s most prominent faces — many of whom brought their own kids with them to the affair.
True to being really fun for all, kids and grown-ups alike joined in on the activities from cookie frosting to postcard making. Delectable treats from Siri House’s resident food and beverage brands — cue Luke, Quince and Jacqueline — were circulated throughout the area, while the paintings and vases on auction were displayed in the cosy garden area for guests to appreciate up-close.
Who was There?
The event was well attended by Thailand’s crème de la crème, including names such as Pornnapa Kiatsrichart, Praewpreeya Jumsai Na Ayutthaya, Thirarat Jongprasert and Thawin P Seawtong. Among the auction’s many winners was Chaiwat Nantiruj, CEO of Eka Pak Co., Ltd., who won the bid for the ‘Firework Bird’ painting. Scroll to see who else was there!
To find out more about Sansiri’s initiatives for social responsibility, visit sansiri.com/socialchange.