Known for high quality active wear that combines functionality with stylish, cutting-edge designs, Wakingbee recently hosted a grand fashion show case to present an exciting new brand image. Following the concept of ‘sensible sweat’, this new brand direction follows the philosophy that everyone has their own exercise goals — whether it’s to relieve stress, for weight loss, or muscle gain. In many ways, this sentiment rings true to a lot of us, especially in an age where so much is constantly happening. Whether you’re a working woman, a creative genius, or even a celebrity, we all have different reasons that drive us to stay fit and healthy. The key message here is that regardless of the motive, each person’s reason is equally valid, and Wakingbee encourages girls to discover their personal active life according to their needs — with the help of cute gym clothes, of course.
As part of this new branding, Wakingbee has unveiled a series of new design choices that can easily be mixed and matched. The collections are also more inclusive, with the addition of XL sizes to tailor to a variety of body types. Materials used in the collections have also been taken to another level, with a big emphasis on their signature fabric, ‘Beeloved’, which combines some pretty nifty traits like quick dry, UV guard, four-way stretch, and even anti odour — basically perfect for every fitness female who lives on-the-go. New colours have also been added, including peach, scarlet, aqua, and lilac.
Some of the items we’re particularly keen on include the sports bra that comes with a removable top — the Tank-to-Top. The top can be worn separately, offering even more options when it comes to mixing and matching, so your activewear wardrobe never gets dull. Another pretty exciting addition are the Symmetry Leggings, where the Beeloved fabric is woven with a zigzag-patterned net, helping to really draw out the firm shape of your legs, while also offering optimum ventilation.
The Event: Who Was There?
True to the dynamic, buzzing energy of Wakingbee, the event featured a fun fashion showcase at Just Co. Co-Working Space at the newly-opened Samyan Mitr Town. Rather than being set up as your usual runway, the show came in the form of a high-energy dance routine, performed by well-known industry faces.
Spotted in the crowd were celebrities including Tanchanok Good, Pimdao Panichsamai, Ploi Horwang and more. Scroll through the gallery below to see more of who was there.
To find out more about Wakingbee, visit wakingbee.com.