Showbiz stars and celebrities are no stranger to YouTube. In the past years, society luminaries and entertainment personalities alike have added “YouTuber” to their lengthy portfolio. Whether for self-branding, image-making or a means to earn extra cash from endorsement and co-branded content, Youtube continues to be the next big thing for celebrities and stars alike, including the ever-stylist celebrity TV producer Poruethai Narongdej.
Simply titled ‘Story of Dao,’ Poruethai “Dao” Narongdej’s YouTube project finally made its first debut earlier this week. And we couldn’t be more elated to hear all about her inspirations, intentions, as well as expectations of the newly launched YouTube channel that has now been brought to life with sheer ambition.
Prestige talks with the TV producer and celebrity about why she finally started her own YouTube channel, and how this always-on-the-go, phenomenal business woman is aspiring to achieve with her deliberate yet dignified creation in a year’s time from now.
How did you manage to make this YouTube Channel, ‘Story of Dao’ (Rueng Kong Dao) a reality?
To be honest, I have always had the intention to do it. Going back 3 years ago, I used to explore into the digital world and even got round to actually doing it. But, in the end, the project had to be put on hold as I felt I wasn’t ready at the time. Until the unexpected event of my phone suddenly turning off, all the data (completely non-backed up) was, in a blink of an eye, forever gone. It was like losing all my memories. Because there was almost nothing remained. All that I have been left with are just images from Facebook and Instagram that help keep those memories alive. Besides, two of my best friends, Klao Nampraw (Davika Hoorne’s manager) and Bobby (Panu Sombatyanuchit), who will as well be seen appearing in the vlogs, were also there when this happened and they pointed out the fact that maybe it was about time I did it. Plus, with a great number of direct messages I’ve received through my inboxes, more time given due to Covid, as well as more knowledgeable understanding about the platform compared to that of 3 years ago, this is why ‘Story of Dao’ is no longer a dream.
Are you seeing this YouTube channel as an online platform to promote your “brands” or to promote “yourself” as a brand?
I have to say the word ‘promote’ isn’t even in my mind, at all. People who really know me will know that I always like to work behind the scenes, and not the other way round. My real intention is genuinely to document my life in order to be kept as a prolonged series of life recollections for my children, and future generations to come and see when they miss me. More importantly, I’m not a sort of person who jots down memories. I don’t do journaling nor diary writing. You see, I don’t even have photos of my graduation ceremony. Unlike my sister (Duangporn Boonyachinda), she writes a diary every day. Therefore, I wanted to use the vlog space as my own personal diary, documenting my weekly happenings as gentle reminders while I still can.
What kind of content would your channel be about?
‘Story of Dao’ is me, my life and my true identity. Simply speaking, ‘my life is my content’. Things you will see here are a range of authentic, non-scripted activities that I do on a daily basis. I don’t create content, let alone having prepared any writing scripts nor made-up scenarios beforehand. Because if it’s created, it won’t be a reality. It won’t be the real me. You will see me in various dimensions: my life, family, fashion, lifestyle, work, thinking perspectives and everything about ‘Dao Poruethai’. It is an emotion which I firmly want to convey to my viewers, and show them who I truly am.
How would you picture your channel in one year from now?
Well, I hope to keep doing it continuously. In fact, successfully completing the channel’s first year will explicitly be something I’m looking forward to. Optimistically, one year from now, there will be a growing number of extended families and friends to share stories together with.
Lastly, what are the things you want your audience to gain from watching your vlogs?
As I’ve mentioned, ‘Story of Dao’ is about my life. Viewers will, hopefully, gain some things useful from watching my vlogs which give them an idea regarding how to solve certain problems or find solutions in some matters ranging from the way of living to the way of thinking. I believe there are a fair amount of people who have gone through or are going through exactly the same things as me. My life isn’t beautifully sprinkled with rose petals as many people think. Being a daughter of Poj Boonyachinda wasn’t easy. Being a wife of Nop Narongdej isn’t easy. Nothing is ever easy. But, I did manage to get through the life turbulence with a stronger, happier heart. I believe that when it comes to experience telling and sharing, this will give some reassurances to those who need it and remind them that ‘they are not alone’.