We remember all too well Gucci’s gothic-inspired Cruise 2019 collection – shown at the ancient Roman cemetery in Arles. Along with the hauntingly gorgeous outfits are Arli and Rajah bags, which served as central motif for their recent launch in Bangkok, as well as the opening of the new Gucci boutique at Iconsiam.


The setting of the Cruise 2019 #GucciGothic campaign – a surreal take on the legend of Noah’s Ark – to create a light structure featuring an array of Gucci symbols in a digital motion graphic becomes the design idea behind the star-studded bash at the 152-sqm store. Nestled in a corner at Iconluxe, Iconsiam, the new Gucci shop showcases a wide selection of men’s and women’s ready-to-wear, handbags, shoes, accessories, watches, jewellery, eyewear, fragrances and the Gucci Décor collection.


From the outside, the store’s signature white and grey marble walls are visible through the mall’s distinctive glass façade. With a look that invites customers to feel welcome and relaxed, the interior design is discreet. Soft elements like velvet armchairs and vintage dark wood display furniture offset harder surfaces and industrial elements, such as rivets. Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space. In keeping with the elegant and contemporary eclecticism that characterises Gucci’s collections, the store sees the combination of traditional and modern, industrial and romantic.



The celebration kicked off in a relaxing and fun atmosphere – with director of Iconsiam Chadatip Chutrakul leading the celebrity pack, including Kornkanok Yongsakul, Neeranart Pausawasdi, Polpat Asavaprapha, Natprapa and Nattakorn Choonhavan, Wathinee Panthawathanon, Tasanee Triratanapitak, Tasana Triratanapitak, Thanapat Panthawathanon, Praguy Surasen and Panitipad Suksomboon. They are joined by young showbiz stars and fashionistas: Thanapob Leeratanakajorn, Kanyawee Songmuang, Davika Hoorne, Cris and Ploi Horwang and Toni Rakkaen.


Gucci Iconsiam Store
Iconsiam, MF
Charoen Nakorn Road, Klongtonsai, Klongsan, Bangkok 10600

Tel 0 2288 0100
Visit www.gucci.com for more details on Gucci Cruise 2019 collection.