If there is any occasion to pull out all the stops, it’s a wedding.
With bride and groom committing to a lifetime with one another, surrounded by the people they love, even the smallest details, from food to flowers and especially drinks, can elevate the experience into an ever-lasting moment etched into memory. Those details should always be catered to your tastes.
“Everyone deserves a unique experience, not just for themselves, but for their guests as well,” says Chennarong “Jan” Bhumichitr, senior brand ambassador for Diageo Moët Hennessy Thailand (DMHT).
“In Thailand, cocktail culture is back in a big way. We have more drinking innovations than ever and of course champagne and weddings have always been a perfect match. Now there are so many great ways to curate a unique drinking experience for your celebration.”
Champagne has indeed always gone perfectly with weddings, and now there are new ways to keep the concept fresh.
Bride and groom can enjoy an oversized magnum of Moët, with their own wedding message engraved on the bottle and personalised glassware, while serving Mini Moët bottles, complete with golden flutes and custom engravings, to each of-age guest. This gives everyone a keepsake, as well as a way to get involved in the celebration.
A new product in Thailand, Moët Ice Impérial is the first and only champagne specially created to be enjoyed over ice.
“This champagne works perfectly with outdoor weddings in this tropical climate, and it’s especially nice when you have it on the beach,” says Jan. “It goes well with some fresh fruit in the bottom of the glass, as the champagne releases fruity flavours over time.”
More people are fully invested in Thailand’s world-class cocktail culture than ever. Much of the credit for this drinking renaissance can be credited to progressive companies such as DMHT, which inspires the world to drink better and celebrate life each day.
Competitions such as Diageo World Class – which is coming up on eight years in Thailand – have helped elevate the bartending industry, and initiatives such as Drink IQ have raised the bar for consumer knowledge.
“People are really starting to appreciate sophisticated and responsible drinking. Now they know how to make their favourite drinks in the perfect way, they celebrate responsibly at home,” says Jan. “They’re discovering how alcohol is part of a balanced lifestyle.”
That lifestyle change explains why drinking trends for weddings have transcended champagne and wine alone.
For those who prefer a Dark & Stormy to a glass of bubbly, a company such as DMHT can draw upon Bangkok’s legion of star bartenders to give you an unforgettable show behind the bar.
Not to mention bespoke cocktails for him and her – drinks that relate to the character of the couple, or the wedding theme itself, and tell the story you want to tell.
For larger weddings, couples into cocktails might prefer customised pre-batch drinks served in personally labelled bottles or individually designed cans, a process DMHT calls ‘Can Crafted’.
From Tanqueray and tonic with a splash of lime to a Johnnie Walker Black Label Old Fashioned, ready-to-drink cocktails with your message are a memento everyone can take home.
Wedding planners never forget food, of course, but now there are more creative ways to tailor pairings to your tastes.
“Usually when you talk about pairings, you’re talking about wine,” says Jan, “but a smoky single malt with a sweet edge, such as Talisker Skye, for example, will work beautifully with oysters or smoked and grilled foods, while a Highands whisky goes well with cheese plates, bacon and char-grilled steaks. There are many options that go beyond the norm.”
By working with chefs, DMHT has discovered new flavour combinations that can elevate special ceremonies, such as different whiskies paired with Szechuan cuisine, a Johnnie Walker-infused sauces or, on a more direct level, Johnnie Walker Gold Label paired with desserts.
“It has that honey-like sweetness, as well as citrus notes, and gold is the colour of celebration,” says Jan.
As drinking culture in Thailand becomes ever more sophisticated, drinking trends are adding excitement to wedding ceremonies like never before. As DMHT is showing, a carefully crafted drinking experience will make your wedding a moment no one will ever forget.
Special occasions call for special treatment, after all, and a wedding is the most special of them all.