On Wednesday February 27, Longines hosted a party at The Cube at The River. Led by Tipanat Lenbury, managing director of The Swatch Group Trading (Thailand) Ltd., and Paralee Phetrojana, vice president of Longines Thailand under The Swatch Group Trading (Thailand) Ltd., the party was held to commemorate the launch of new models in the brand’s iconic HydroConquest collection. Distinguished watch-loving guests and celebrities gathered to celebrate — here’s a recap of what went down.
Who Was There?
The HydroConquest collection is among the most recognised from Longines, and as such, the event attracted many prominent society faces, and jetsetting watch enthusiasts. Spotted at the event were celebrities and notable names such as Yanin Viravaidya, Ploy Bhinsaeng and Karaphet Issara. They, along with Veekrit Palarit, Tarit Puvanuttrai and Attaros Liptapanlop enjoyed great beats by DJ SKA and DJ Jay Saryu, as well as drinks especially curated by the event by Worldclass DMHT.
Among the many highlights of the event, one of them was when Longines unveiled popular Thai actor Mario Maurer as the new Friend of the brand. Considered one of Thailand’s biggest stars, both locally and internationally, Mario Maurer was chosen for how he embodies the brand’s values of elegance and timeless style.
What’s New From the Longines HydroConquest Collection?
The HydroConquest collection is known for classic, sophisticated diving watches, with each model’s design inspired by the unique needs of the sport. For the new models in the HydroConquest line, Swiss watchmaker Longines introduced several new characteristics — enough to excite the watch lover. The most interesting innovation for the line of new models lies in the bezel.
Highly technical and innovative ceramic has been added to the bezel of the new models. Ultra and scratch resistant, this coloured ceramic insert matches the shade of the dial, a delicate finale that brings together the modernised design and sporty silhouette of the watches. The hands and hour markers are adorned with Super-LumiNova®, standing out from the grey, black and blue sunray dials. Even the strap has been given an upgrade, resulting in something much more ergonomic and comfortable.