Born originally as Prada’s little sister, Miu Miu has long secured its own place in the fashion universe as an ultimate darling for fashionistas who have as much quirk and sass as sophistication. Now, the brand has strengthened its presence in Bangkok with the re-opening of a prestigious boutique in Siam Paragon, also the first time introducing the new concept store.


Miu Miu Siam Paragon

Boasting a total surface area of approximately 140 square metres, where a massive space is dedicated to the display of accessory, bag, shoe and ready-to- wear collections, the iconic golden damask fabric is now created exclusively for the brand in harmonious light blue. Both ceiling and floor are in this same shade creating the effect of a monochrome box, at once intimate and contemporary.

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Miu Miu Siam Paragon

Walls are entirely covered in blue damask, punctuated by display shelves in that same material, and by floor-to-ceiling mirrors. The product is the protagonist. Floor is carpeted in light blue created an opulent and coherent aesthetic against mirrors and steel display rails. Damask covered tables and sofas upholstered in blue velvet. The effect is at once rich and quintessentially feminine throughout.

Check out our photo gallery to see Thailand’s most stylish stars and fashionistas who come to celebrate the opening of Miu Miu’s new store.