5 Questions With Urachar “Japan” Peechasaranont

“If you want to start a business, you cannot be stingy. You have to do it well. And when a product is conceived you have to make sure that it is something you would enjoy as well, before you can sell it to others.”

Urachar Peechasaranont

In our latest episode of ‘5 Questions‘, Prestige gets up close and personal with third-generation seasoning heiress Urachar “Japan” Peechasaranont, who is currently the force spearheading her grandparents’ Thai chili paste empire Maepranom. We get a closer look into the life of this businesswoman and mother of two, who discusses the latest incarnations of her brand.

Find out more about Urarchar “Japan” Peechasaranont in our December issue, available in all leading bookstores in Thailand.

Videographers:Wikran Sripanjakul and Prach “Mega” Khananurak

Stylist: Sarunya Ariyakul

Makeup: Sakhon Srimarattakula

Hair: Kanawut Ruengroj

Jewellery: Cartier

Location: Khun by Yoo, by Sansiri PLC.