Through her lifestyle and skincare brands, Aliz Paulin and Alanis Beauty, Aliza Inthaseni hopes to pass on a “little happiness” to others.
“True beauty comes from within, it is ‘inside out’, says Aliza Inthaseni, the chic and elegant managing director of the Intan Group, and the power behind the well-known beauty and skincare brands Aliz Paulin and Alanis Beauty. “It begins with being good-hearted, taking good care of your health, and loving yourself. It is only then that we can create perfect outer beauty.”
Aliza’s foray into the world of cosmetics began on a business trip to Switzerland when she connected with a French cosmetic expert and became intrigued and inspired. It led to the setting up of Aliz Paulin in 2012, and when the brand became a runaway success, Aliza realised the need to expand her focus. It was then that Alanis Beauty was born.
“I have always been passionate about beauty,” she admits, adding that the concept behind Aliz Paulin is innovative, natural skincare and health care. “I travel a lot to source innovative ingredients from all over the world… that lead to the best results, especially for the Asian skin type. My travels, and many of the elements I have come across, inspired me to create my own brand. Aliz Paulin means ‘little happiness’, and I believe even though happiness is small, it makes us smile with joy all day. I hope Aliz Paulin will pass that ‘little happiness’ onto others too.”
Aliz Paulin’s very focused portfolio is split into skincare and food supplements. The skincare line includes sunscreen, and treatments for acne, anti-ageing, and sensitive skin. By contrast, the food supplements are centred around royal jelly. “Actually, every product has undergone a thorough analysing and testing process. I am very proud of all that we have put out in the market,” she goes on to say. “But if I have to choose, the Premium Royal Jelly food supplement would be my pride and joy. The response to it was excellent, both in the domestic market and abroad, in China and Vietnam. This product has contributed significantly to the success of Aliz Paulin ever since it was launched in 2014. Royal jelly was sold on every platform and topped the sales on television shopping shows. That this product helped our customers with their health problems makes it my pride and joy.”
Asked what inspired her to start Alanis Beauty, she reveals it was a response to consumers’ needs. “After starting Aliz Paulin skincare products, I realised that customers are not just looking for skincare. They also needed treatments to enhance their beauty, to fulfil their beauty ideal. During my travels, I was introduced to many high-tech beauty processes, and decided to bring some to Thailand. Alanis became the next step.”
Aliza believes Alanis Beauty has the edge over similar beauty centres in the market. “Our results are impressive, with no side-effects or harm,” she points out, “simply because Alanis uses non-invasive treatment, high technology devices, and processes like Young Again Mask and the PURA automated booth. From the Alanis Beauty range, I recommend the ‘Young Again Mask’ from Italy. It involves 20 minutes of focused light emission. It’s pain-free and non-invasive, using red, blue and infra- red lights. As a stand-alone treatment, the masks can help smooth fine lines and wrinkles, combat acne-causing bacteria and flush toxins from the skin.”
Of course, Aliza is quick to emphasise that there’s more to beauty than just perfect skin. Her own secret to eternal beauty, she shares, is love and happiness, as “they are the secret of everlasting beauty”. It’s not just about looking good, but feeling good about what you do, and for Aliza that comes from devoting her time to her charities, and spending time with her family. “Both are my favourite activities… it’s about sharing my little happiness with others.”
She also feels that beauty goes hand in hand with wellness. “Wellness for me is about holistic self-care, both internal and external, without using medications,” she says. “We should take care of ourselves by eating well, exercising, and getting ample rest every day. Meditation is also important to control your body and mind. Wellness, for me, means rejuvenation without using medication, for a healthy and longer life.”
So, what is her personal wellness and beauty routine? “I go to Alanis for my beauty. But I also focus on keeping away toxins and stress from my body and mind,” she explains. “I make sure that I get a good night’s sleep, rest enough, and meditate to detoxify myself every day.” Definitely words to live by.