Saravut Seereethoranakul or “Gy” may not be one to talk much about his work. Those close to this third-generation heir to the biggest producer of starch sugar in Thailand – P.S.C. Starch Products PCL — usually know him for his love for Versace, his unabashed affinity for the finest things in life like luxury Swiss timepieces and limited-edition supercars.

Yet, Gy talks about work with equal passion and pride as when he talks about the ongoing decoration project for his new luxurious penthouse at The Monument Thong Lo — which will be decorated all in Versace — or the arrival of his limited Ferrari 488 Pista Spider. After all, he’s living every moment of his life by his “work hard, play harder” philosophy.

And here are some snippets of how to live life to the fullest and enjoy your success both in work and in game, like our January cover personality Saravut Seereethoranakul!

Always “go-all-the-way…with everything!

“Health, money, and time are so important. I don’t want anything more than this. I’ve learnt now that getting more of one thing at the expense of another is not worth it. Now that I have everything I’ve worked very hard for, when I wake up I feel happy and proud every day. My life is complete and I want to enjoy every minute of it!”

Being happy is about staying true to yourself

“My mother told me it would be better if I weren’t so ‘extra’, because I’d also constantly be having to prove myself. If I was going to continue to be this way, I’d have to balance that by being smart and hardworking too. Trust me, if I knew how to not be this way, I would have stopped a long time ago! But being otherwise is just not me, and it would just make me unhappy. I party all the way, eat all the way, and I also work all the way.”

Love your work and enjoy it like when you play

“My father is in a white shirt Monday till Sunday, because he works every day, and he loves to work. I can literally count the number of times he’s been in a polo shirt! I don’t play to retire early, either. I love my job. I like to take care of people. When I meet up with my clients, we hardly even talk about work anymore. We’re like friends and family after all these years of working together. I never forget to send presents when it’s my client’s birthday, or on their children’s birthdays. Small details like these are very important.”

Understanding people is the key to success

“You need to be able to read and understand what people want, and to adapt your communication for each individual. Some buyers don’t haggle and only care about seamless supplying, while some have year-long contracts about controlled costs they are worried about. It’s experience that teaches you to pinpoint people’s needs. I think my years as a wild child teen may have made me quick-witted and good at reading people. Maybe it’s a gift too. I’d say my key to success is I know how to approach different people, and how most people I talk to do take a shine to me.”

Perseverance is better than just being smart

“My mother said that smart people don’t scare her, it’s the ones that endure that do. If you’re smart, but won’t put up with the struggle, you eventually lose to people who stick through the whole ordeal. She taught me to not give up easily.”

Read the full story in Prestige Thailand or subscribe to the magazine at shop.burdathailand.com