The heir to one of Thailand’s largest names in hospitality and F&B, Chakrit “Max” Benedetti now sits at the helm of Italasia as Managing Director.
Good-natured and poised, there’s a charm about him that manages to be both dignified, and incredibly warm and amiable at the same time.
When he isn’t busy overseeing the imports of wine, spirits, coffee, and more, Max can often be seen taking his Ferrari out for a spin. “I like taking it down the highway, to Hua Hin for the weekends,” he tells us with a laugh, and even has a favourite playlist. “When I’m driving, lately I like to listen to Earth, Wind, Fire, because of the variety of their music.”
Videographer: Prach “Mega” Khananuruks
Stylist: Chartawi Prajith
Stylist Assistant: Apirath Phromli
Makeup and Hair: Nattanun Nitiareeroj
Editorial Coordinator: Rattanachai Chaipornsantikul
Location: Siam Kempinski Hotel Bangkok